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Latest Edition

Summer/Autumn 2025

[C] Vietnam Issue 9

The Questions Leaders Are Really Asking

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Highlighted News

MEET OUR MEMBER - JENNIFER NGUYEN Jennifer Nguyen Founder – Studii Academy Business Executive Network Member since 2024 Jennifer Nguyen is the founder of Studii Academy (formerly AEA – American Education Alliance), an educational organization dedicated to training and coaching teenagers in preparation for growth and study abroad journeys. Today, Studii’s students are thriving in the US and other countries, pursuing both academic and personal excellence. Before founding Studii, Jennifer served as a Relationship Manager at Standard Chartered Bank. In 2011, she moved to the US to pursue her MBA and later worked as a Project Manager in Silicon Valley...
Raising Children in the Age of AI I’m not saying AI is taking over instantly, but it’s quietly moving faster than most people realize. While my daughters (nine and seven) are just figuring out bedtime snacks, AI might already be predicting their routines, their habits, and their interests, while the adults in their lives haven’t even started asking what they need to learn to keep up—with knowledge, with understanding, and with ethics. So What Can I Teach My Daughters That ChatGPT Can’t (Yet)? 1. How to Ask Better Questions Because “What’s the capital of France?” is Google’s job. But “Why..
The Power in Your Prompt How to Harness Creativity in AI I wrote this article using ChatGPT. Lazy right? Maybe, but there is work to do if you want the best result. Consider the following two versions of the article: Prompt: Write a 400 word article about branding. ChatGPT said: The Power of Branding: More Than Just a Logo In today’s crowded marketplace, branding is more than just a company’s logo or colour palette—it’s the emotional and psychological relationship a business builds with its audience. Strong branding distinguishes a business from its competitors, creates trust, and ultimately drives loyalty and..
Citizenship by Commitment: Vietnam’s High Bar for Belonging As Vietnam cements its status as one of Southeast Asia’s most dynamic economies, the country is redefining what it means to become a part of its national fabric. For executives, investors, and overseas Vietnamese (Viet Kieu), the question of citizenship or long-term residency is no longer just legal - it is increasingly strategic. Vietnam’s nationality laws reflect the government's desire to maintain sovereignty, cultural identity, and social cohesion. While welcoming foreign investment and talent, the state insists that naturalization is a privilege, not a right. Applicants must not only demonstrate financial independence..
Omnipresent in daily life, the color red brightly conveys positive energy. Infused with this passionate color that symbolizes blessings in Eastern culture, these small watches are more than just wrist accessories; they also serve as lucky charms for their wearers. Although not as ubiquitous as blue, the use of red on essential watch components such as the dial and strap creates an exceptionally captivating look that is sure to draw attention. To celebrate the beauty of this vibrant color, we present seven striking "time machines" from renowned watch brands, Jacob & Co., Parmigiani Fleurier, Roger Dubuis, Jaeger-LeCoultre, Audemars Piguet, Zenith,..
"You don’t have to pretend to be something you’re not to be good enough." — Rachel Hollis I’ve carried a chip on my shoulder ever since I failed to get into university. That experience left me with a persistent feeling that I’m not smart enough or good enough, with self-doubt as a constant companion. To address these feelings and the pervasive Imposter Syndrome that many high-achieving professionals secretly struggle with, I developed a framework to cultivate confidence and authenticity. Despite their evident success, many individuals often doubt their accomplishments and fear being exposed as frauds. This mindset can hinder performance, stifle..
Your brand already works for you - the only question is, how hard? Job Title: The Brand Department: All Reports To: Everyone, Everywhere Job Summary: This role requires constant presence across all touchpoints with stakeholders, customers, potential customers, influencers, and detractors. You'll be responsible for attracting new customers, retaining existing ones, outperforming competitors, navigating market shifts, boosting margins, managing crises, and fostering a positive internal culture. It's a global, 24/7 commitment. Key Responsibilities & Deliverables: Be the Company's Champion: Deliver a consistent visual identity and messaging across all platforms, reflecting the company's mission and values. (Delivers Consistency) Foster trust and..
Vietnam's latest move to raise the minimum wage by 6% effective July 1st, 2024, has stirred both optimism and concern across the business landscape. While this increase is a welcome relief for millions of workers grappling with rising living costs, it has left business owners in a state of apprehension, questioning the potential repercussions on their operations and profitability. Under the new policy, the minimum monthly wage has been adjusted across different regions in Vietnam. For instance, in Region I, which includes Hanoi and Ho Chi Minh City, the minimum wage will rise to VND 5 million (approximately USD 215),..

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About [C] Vietnam

Designed specifically for C-Suite executives in Vietnam, [C] Vietnam delivers timely content through meticulously researched, expert-authored articles. Our readers stay informed with comprehensive industry analyses, executive lifestyle tips, social events, and more.

With a print and digital circulation reaching over 6,000 of the country’s most influential business leaders, [C] Vietnam is your essential source for staying ahead in business in Vietnam.

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