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About [C] Vietnam

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Our Story

Designed specifically for C-Suite executives in Vietnam, [C] Vietnam delivers timely content through meticulously researched, expert-authored articles.

Our readers stay informed with comprehensive industry analyses, executive lifestyle tips, social events, and more.

With a print and digital circulation reaching over 6,000 of the country’s most influential business leaders, [C] Vietnam is your essential source for staying ahead in business in Vietnam.

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Our Readership

[C] Vietnam is distributed to all Business Executive Network members, who represent organizations in an array of industry sectors. Members are predominantly male (although our female membership is steadily rising) and aged between 40 and 60 years.

Most of these business leaders are in charge of enterprises of 50 employees or more, with 60 percent at the head of companies with over 250 staff. Three-quarters of these enterprises are located in Ho Chi Minh City.

[C] Vietnam is distributed in print as well as in e-copy to over 6,000 executives in Vietnam, making the readership of the publication one of the most exclusive and influential in Vietnam.

Company Size

Large Enterprises
(250+ employees)

Medium-sized Enterprises
(50 to 249 employees)

Small Enterprises
(10 to 49 employees)

Industry Chart

ADVERTISING

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Quotes From Our Writers

Leading a virtual team in today’s dynamic environment requires more than just a shift in tools or technologies; it demands a fundamental change in leadership approach.

CEO & Founder TRG International

Sullivan’s advice is for CEOs to make themselves vulnerable in asking for feedback, to talk to their direct reports and get them to feel comfortable giving feedback, lest “the standard you walk past is the standard you accept”. By making structured communication frameworks, teams will have the opportunity to engage, leading to company-wide feedback, accountability and knowledge sharing.

BEN's Chairman and CEO

Although Covid-19 hit the hospitality industry very hard-with the industry virtually closing for almost two years and the subsequent difficulties of recruiting staff-the tourism industry in Vietnam is still strong. One positive outcome is the rapid growth of domestic tourism. Citizens were forced to holiday in their own country with no overseas travel, and they enjoyed it. Domestic hotel travel grew to be the fourth-largest source of income in the sector up until just before Covid.

CEO and Founding Partner Optimum Hospitality

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Meet Our Team

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Avery, an International Economics major at Foreign Trade University, coordinates content for [C] Vietnam, inspiring and empowering its readership of CEOs and executives.

Molly Headley-Benkaci

Managing Editor
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Victor Burrill (UK) founded and has led the Business Executive Network since 2017, with over 30 years of international management experience and ACC certification from ICF.

Victor Burrill

Chairman and Chief Connecting Officer
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Son Vu, a Vietnam-born Chinese-Australian citizen, immigrated to Australia during his teenage.

Vu Lam Son

Art Director
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Van helps businesses enhance their brand presence among our executive audience. She collaborates with the editorial team to create engaging narratives that drive revenue.

Van Tran

Content Administrator
Thumbnail
Avery, an International Economics major at Foreign Trade University, coordinates content for [C] Vietnam, inspiring and empowering its readership of CEOs and executives.

Molly Headley-Benkaci

Managing Editor
Thumbnail
Victor Burrill (UK) founded and has led the Business Executive Network since 2017, with over 30 years of international management experience and ACC certification from ICF.

Victor Burrill

Chairman and Chief Connecting Officer
Thumbnail
Son Vu, a Vietnam-born Chinese-Australian citizen, immigrated to Australia during his teenage.

Vu Lam Son

Art Director
Thumbnail
Van helps businesses enhance their brand presence among our executive audience. She collaborates with the editorial team to create engaging narratives that drive revenue.

Van Tran

Content Administrator