By COLIN BLACKWELL - CEO of Enablecode I travel regularly between Europe and Vietnam, and a couple of differences stand out increasingly. First is the price difference – it seems as if the cost of everything has suddenly doubled in Europe. The lifestyle effect on the average European is that they cannot afford certain things such as casual dining out, which nobody would think twice about doing in Vietnam. When I recount examples of low Vietnamese prices to European colleagues, they can hardly believe it. They usually say they would like to holiday in Vietnam, but can’t spare the money..
During Business Executive Network members’ meetings, CEOs who are new to Vietnam, often share similar concerns. We’ve tapped into the wealth of experience within our executive community and distilled their feedback to create this guide for a successful initiation into Vietnam's thriving business arena. Vietnam is a country steeped in history yet charging into the future, and like any market, it presents tantalizing opportunities as well as unique challenges, cultural differences, and operational intricacies that demand a proactive and adaptable approach. Insights from seasoned executives offer the following invaluable guidance. Embrace Flexibility and Exercise Patience David Young, COO Pharmacity For..
How is a healthy company related to healthy employees? To make a company grow and do well, we all know that it is crucial to have an excellent, motivated staff. When your staff is healthy, they can do better work. Work always equals stress, but employees who feel well-cared for are 50% less likely to move on. Healthy employees are a wise investment that pays off in fewer sick days, fewer chronic illnesses, and better productivity. Paying for wellness has an ROI of 3-6:1.  Many companies spend time and money on employee wellness programs to help their employees maximize their..
[Vietnamese below] Through the lens of Victor Burrill’s challenging upbringing, we gain insights into the complex interplay of cultural dislocation and generational trauma. It is within this crucible that Victor’s No Excuses Mindset was forged, a mindset that propelled him from a turbulent childhood to a position of leadership and influence.  “What doesn’t kill you makes you stronger.” It’s one of those old adages that has been used so often that it has become a slogan. A motivator used to pepper posters, t-shirts and even pop songs. Yet, its origins come from the deeper philosophies of Friedrich Nietzsche, who believed..
By TRAN D. HOANG (HENRY), ESQ. Partner at Herman, Henry & Dominic In the business world, many companies, blinded by ambition, overlook the ‘legal icebergs’ that lurk beneath the surface. While you may be focused on the visible challenges— market competition, financial projections, or brand management— it’s often what you don’t see that may pose the most significant risk. To the corporate visionaries reading this: Remember the time your boardroom was buzzing with the thrill of a new deal, only to be later ensnared in the sticky web of litigation? In a corporation, avoiding legal pitfalls isn’t solely about the..
By MEGAN LAWSON - General Director & Country Manager of ERM Vietnam The most frequent advice I share with Business Leaders is to be open to having more conversations about what sustainability and Environmental, Social, and governance (ESG) mean or could mean to their company. Human-induced climate change, biodiversity loss, rising inequality, and geopolitical unrest are presenting unprecedented challenges to our planet, people, environment, and ecosystems. We can all see and feel the impacts that are occurring from a global to a very local scale. Fortunately, in addition to the rewards that come from playing a part in creating a..
By AARON EVERHART - Country Lead of Draper Startup House For startups, finding authentic demand is critical yet tricky. Large companies have business problems but don’t publicize them. This presents an opportunity for mutually beneficial collaboration between these two groups in Vietnam’s booming startup ecosystem. Vietnam has around 3,500 startups, over 90% in digital tech like e-commerce and fintech. But many startups struggle to connect with real corporate needs. Established firms have legacy systems, risk aversion, and inertia that inhibit innovation. Partnering with agile startups can accelerate digital transformation. Conversely, linking with large corporations allows startups to scale and gain..
By FRED BURKE - Senior Advisor of Baker McKenzie Vietnam As local legend has it, when Singapore’s Minister Mentor Lee Kuan Yew visited Vietnam in the mid-1990s to focus on the successful early development of the first two Vietnam-Singapore Industrial Parks (VSIP), he shared some of his most visionary—and challenging—advice for the country. Mr. Lee reportedly advised the Vietnamese to let in as many foreign staff and workers as investors applied for; the reason being that these foreigners would bring in their technology, which would then be locally assimilated, allowing Vietnam to catch up with the rest of the booming..
By DR. GARETH CRAZE - Performance Coach, Behavioral Scientist, Coaching Psychologist, Energeia Coaching As a practitioner-scholar who consults with and researches Vietnam-based businesses in addition to teaching Vietnamese business students, I am well-placed to see the staggering differences in Vietnam versus the Western business milieu in which I began my career. From divergence in how conflict is managed and understood, to differences in how aspects of strategic thinking are emphasized and prioritized, there are enough dissimilarities between business in the West and my adopted homeland to scratch an itch I have for cultural novelty in my own ever-evolving understanding of..
By COLIN BLACKWELL - CEO of Enablecode I travel regularly between Europe and Vietnam, and a couple of differences stand out increasingly. First is the price difference – it seems as if the cost of everything has suddenly doubled in Europe. The lifestyle effect on the average European is that they cannot afford certain things such as casual dining out, which nobody would think twice about doing in Vietnam. When I recount examples of low Vietnamese prices to European colleagues, they can hardly believe it. They usually say they would like to holiday in Vietnam, but can’t spare the money..
By Rick Yvannovich Founder & CEO - TRG International We live in a world rife with false dichotomies, none more damaging than the mythical dichotomy between job security and career growth.  Executives and business leaders: you find yourselves balancing on the tightrope of this narrative. The tension pulls on you like gravity, compelling a decision—will you choose the safety of stable employment or the daring ascent of professional advancement? It’s time to challenge the status quo and dismantle the myth that has ensnared the corporate world for too long.  Let’s begin by examining the titanic fallacy: the assumption that job..
By DR. ANDREAS STOFFER - Country Director Vietnam Friedrich-Naumann-Foundation Vietnam Given the promising figures of the last months, many observers expect Vietnam’s economy to continue its growth path. The Vietnamese government’s efforts to revive the markets and secure a macroeconomic balance will play a major role in this. However, in the first eight months of 2023, Vietnam faced a variety of economic challenges. Spillover effects from China?  For many years, until the COVID-19 crisis, the Vietnamese property market was a safe bet, especially for both private investors and institutional investors. The Vietnamese property market had a reputation for generating high..
By MATT MILLARD - General Director Purple Asia T witter’s “X” rebrand vaporized over $29 billion – 66% of its brand value – in record time. Ditching the iconic bird and confusing users, X showed almost overnight how a rebrand can be catastrophic – its user base scattered, advertisers fleeing, and investors wincing. A $44 billion bird turned into a $15 billion question mark. Time will tell how resilient the brand is (users still “tweet” and the lexicon of the brand is still used widely – “Twitterstorm”, “Retweet” and “Twitterverse” are not going away), but there are lessons to be..

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